the week i learned that uncertainty is just a feeling. and feelings pass.
hey. it's me again.
this week was a lot. like genuinely a lot. the kind of week where if i tried to explain it to someone in one sentence they'd just stare at me. so let's not do one sentence. let's do the whole thing.
the experiment nobody warned me about.
so here's something nobody tells you about building something for a while. there's a version of "doing something new" that you've never actually felt before. and this week, we hit that version.
we're trying things. real things. things that could completely change how getmedesign works. and the honest part is, i don't know if they'll work.
normally that sentence would scare me. this week it didn't.
because somewhere along the way i realised, uncertainty isn't actually the scary part. waiting to find out is the scary part. and once you're in the middle of trying something, the fear kind of leaves on its own. you're just doing the thing now. there's no more room left for fear. just doing.
being the person responsible for the product means i get to run these experiments. some will work. some absolutely won't. and weirdly, i'm at peace with both outcomes this time. which is new for me. i'll take it.
the call that made the whole week worth it.
okay so this. this is the part i actually want to talk about.
i got on a call this week with someone who's been using getmedesign on the $9 plan. and he told me something that genuinely stopped me for a second.
he turned that $9 into a $1,200 client.
real client. real project. real money. and when i showed him the new version we're building, his exact reaction was "dude, what magic are you creating?"
i laughed when he said that. mostly because from where i was sitting, it didn't feel like magic at all. it felt like a tuesday. but i guess that's the thing, what feels small to you can feel huge to someone else. and you don't always get to see that unless someone tells you.
i'm going to write his full story separately because honestly he deserves his own post. but here's the one line that stuck with me from that call. minimum effort, maximum output, when the effort is pointed in the right direction.
that's it. that's the whole thing we're trying to build. not "work harder." just point your effort at the right door, and the door opens easier than you thought.
moments like this are why the 120 hour weeks feel worth it. more on that next.
120 hours. one headache. zero regrets (mostly).
so yeah. this week was a 120 hour week. for me. and honestly for most of the team too.
ideas were flowing like water. tech was breaking like a waterfall. (i promise that joke is funnier if you've actually shipped software under pressure.)
my body, however, did not find it funny. headaches. back pain. the whole "i should really have a routine" thought that visits me at 2am and quietly leaves by 9am when i'm already back at it.
but here's the thing. when you're trying to move at the speed we wanted to move this week, routine kind of breaks. not because you don't want one. because the moment demands something else from you for a little while.
i'm not saying that's sustainable forever. it's not. and that's exactly why,
i told the team to take a proper break after launch.
not because they weren't committed. the opposite, actually. it's because of how committed they've been that they need it. they are the reason getmedesign exists in its current form. they've earned the rest, and i'm making sure they actually take it instead of just saying they will.
50,000 visitors. and 20% of them aren't human.
okay this one genuinely surprised me.
last 30 days, we crossed 50K visitors on the website. great number. exciting number. the kind of number that makes you screenshot it and stare at it for a second longer than necessary.
but here's the wild part. almost 20% of that traffic is AI agents and bots.
think about that for a second. our website isn't just being visited by people anymore. it's being read by machines. crawled, indexed, processed by AI systems trying to understand what we are and what we do.
i genuinely don't fully know what they're doing on our site yet. but here's what i do know, they're going to get a very warm welcome from us very soon. 👀
(more on that in a future post. this one's going to be fun.)
books, breaks, and what's coming next.
picked up three new books this week. back to learning. life, business, people. the usual mix that keeps my brain from only thinking about getmedesign 24/7. (it doesn't fully work, but it helps.)
next week is going to be busy in a different way. we're recording the launch video, and i might actually go meet the content team in person. if that happens, i'll share the moments on instagram. fun stuff, real stuff, behind the scenes stuff.
the SW theory.
okay here's the thing i keep coming back to. and honestly, it's the filter through which i look at almost everything now.
some will. some won't. so what. somewhere, someone is waiting for you. so, work.
this week, some experiments will work. some won't. so what. somewhere, someone is waiting for the version of getmedesign that comes out the other side of this. so, work.
some users will get it immediately, like the guy who turned $9 into $1,200. some won't, not yet. so what. somewhere, someone out there is exactly the person waiting for what we're building. we just haven't met them yet. so, work.
some weeks will be 120 hours of chaos. some won't. so what. somewhere, someone is waiting on the other side of that work, even if we can't see them yet. so, work.
that's it. that's the whole philosophy. you stop needing every single thing to work, because you already know the rhythm by now.
some will. some won't. so what. somewhere, someone is waiting for you.
so, work.
see you next week. more coming. 🌻