i built a second brain. because mine was full.
hey. it's me again.
this week was different.
not different bad. different like the kind of week where you feel the ground shifting under you and instead of panicking you just keep walking. because you know something is about to happen. you can feel it before it arrives.
launch is close. like really close now.
and i'm not going to pretend that doesn't feel like standing at the edge of something enormous and just jumping anyway.
the launch video is done.
we finished it this week.
and i don't say this lightly. it's the best thing we've made. not because it looks expensive or sounds polished. because it actually says what getmedesign means. what we're trying to do. why we built it.
i watched it back three times. each time i felt something different. first time relief. second time excitement. third time that quiet thing you feel when you realise something you've been trying to say for months finally got said properly.
the world sees it soon. i'll leave it at that.
now let me tell you about vito.
okay so this started with a very personal and slightly embarrassing problem.
i have thousands of thoughts. screenshots. voice notes. links. pdfs. ideas i had at 2am that i swore i'd remember. designs i saved for inspiration. articles i said i'd come back to.
and when i actually need them?
gone. somewhere in my phone. somewhere in my head. somewhere.
i'd spend more time looking for something i already knew than actually using it. which is the most frustrating kind of waste. losing time to your own past self.
so i built vito.
vito is simple. embarrassingly simple. anything i find that i think i'll need someday i dump it in. screenshot. voice note. link. pdf. random thought at 3am. all of it goes in.
and when i need something i just ask vito in normal rough human language. like i'd text a friend.
"hey i saved a screenshot about that design pattern. the one with the cards."
and vito finds it.
no folders. no tags. no system. just ask and receive.
it's my second brain. because my first one was full.
and the funny thing? i built it for myself. the same way i built getmedesign for myself first. because the problem was real and personal and i couldn't find anything that actually solved it properly.
maybe someday vito becomes something more. maybe it stays just mine. either way it already changed how i work.
more work. less worry.
this week i made a quiet decision.
stop worrying about the launch. start preparing for it.
those sound similar. they're completely different.
worrying is passive. it sits in your chest and convinces you that thinking about problems is the same as solving them. it's not.
preparing is active. you make the list. you check the thing. you fix what can be fixed. you accept what can't. and then you move.
so that's what this week was. preparation disguised as calm.
the launch materials. the video. the product details. the pipeline for the next three months. all of it touched. most of it done.
the agency thing.
okay i'll be brief on this one because it deserves its own post when we're ready.
but we're building something for people who want to start an agency.
and what surprised me. genuinely surprised me. is how simple we can make it. someone who wants to start their own agency today doesn't need to worry about finding clients. not with what we're building.
the infrastructure for the next generation of agencies. the ones that will be run by people who are probably in college right now. or just starting out. or sitting somewhere thinking i could do this but i don't know where to start.
we're building the where to start.
more on this soon. fingers crossed. 🤞
what this week taught me.
you know what i've realised about problems?
the ones that bother you most are usually the ones closest to you. the ones you live inside every day without naming them.
vito came from a problem i had. getmedesign came from a problem i had. the agency model came from a problem someone else had that i watched up close.
the best things you build always start with something personal.
not market research. not a gap analysis. just this is broken for me and i'm going to fix it.
and then you fix it for yourself. and then you realise a thousand other people have the same broken thing. and then it becomes something.
that's the whole process. every time.
more work. less worry. keep building.
see you next week. 🌻